Monday, October 30, 2006

Retailers tackle The Long Tail - Newspaper Edition - Times Online

Retailers tackle The Long Tail - Newspaper Edition - Times Online

The London Times has an article this weekend interviewing Chris Anderson about the Long Tail. Interestingly, Anderson notes that established business might NOT see benefits of the Long Tail, but newly established ones do. Looking YouTube for example, which grew into a billion dollar asset through millions of niche videos.

No comments: